PastFuture is a hands-on investment and creative partnership firm.
We work with a small number of founder-led businesses, not just by providing capital, but by actively building alongside them. We bring strategic insight, creative direction, and long-term thinking to help ideas mature, adapt, and grow with intention.
We act as partners rather than observers. We get involved where clarity is needed—shaping vision, refining strategy, and supporting teams through moments of change and transition.
Every business we work with becomes part of an evolving archive: a collection of ventures shaped by past learnings and future ambition. We believe progress is not about chasing trends, but about understanding context, time, and people.
We work with a small number of founder-led businesses, not just by providing capital, but by actively building alongside them. We bring strategic insight, creative direction, and long-term thinking to help ideas mature, adapt, and grow with intention.
We act as partners rather than observers. We get involved where clarity is needed—shaping vision, refining strategy, and supporting teams through moments of change and transition.
Every business we work with becomes part of an evolving archive: a collection of ventures shaped by past learnings and future ambition. We believe progress is not about chasing trends, but about understanding context, time, and people.
THE FUTURE IS IN THE PAST
At PastFuture, the foundation of our work is built on questioning, investigating, and observing, rather than reacting to or being constrained by beliefs and ideologies.